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By enjoying fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Lego has found a method to keep their interlocking bricks in the hands of millions. It’s a model that other companies should follow, says McKee.
The government financial aid 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden playthings. It had not been before the following season that they started using a new plastic-injection edges machine to produce plastic bricks, which quickly gave them an advantage more than their competition in the booming post-war marketplace.
In 1949, they initiated producing the bricks with studs with them to enable them to consumption together. This is a key iteration, making the bricks far more stable and durable. Later, in 1958, they built a major improvement with the opening of what is known as the “stud and joining system”, which in turn ensures that each Lego packet fits with any other brick. These two vital iterations are why Seglar sets manufactured 40 years ago still interlock seamlessly with those constructed today.
Through the years, Lego includes kept it is finger to the pulse of pop way of life by joining up with big-name franchises such as Star Battles and Harry Potter. It has also embraced the community of adults which can be fans of the trademark, known as AFOLs (Adult Lovers of Lego), with a range of sets such as Back to the https://lego-x.com/2020/08/05/why-play-with-lego/ Near future DeLorean time machine and a set of girl Nasa scientists.
